Reasons why you should use promotional products in your marketing mix

Promotional products are useful and tactile items that display an advertiser’s logo or message. These items are designed to increase brand awareness among consumers. Do promotional products work? Let’s demonstrate that yes, they do! And very effectively.

APPA research shows:

90% of large corporates use promotional products to increase brand awareness. The next most popular reasons were: adding value to attendees at events or activities, reinforcing brand value, connecting with consumers, and creating a way to stand out from competitors.

Reasons why you should use promotional products in your marketing mix:

Create lasting awareness

Research from the Promotional Products Association International (PPAI) in the USA shows that 62% of people remember the name and details of a company that gave them a promotional product. A good promotional item should become an ongoing reminder of your brand, every day that it is used. Customer loyalty and even improved customer relations can result from the clever use of a promotional gift, creating an immediate appreciation and gratitude that forges a positive link. By including your contact details on a product, new customers are also more likely to call you as you are at such easy reach. It’s a great long-term business card!

Enhances brand image

Using promotional products to convey your brand can increase your businesses positive overall image, leading to a positive and professional perception of the business. By showcasing your brand your brand in a way that grabs attention and is associated with a useful and relevant item that can be used by the recipient in the long term, can help you to establish a strong brand identity.

Promote better relationship with customers

Businesses thrive on a robust network and meaningful relationships. Your target customers are bound to refer your brand to others if you take time to develop strong bonds with them. This can help you to establish credibility and position your brand as an authority in your niche. Get to know your target customers’ needs and preferences via research. CMA are here to help guide and advise in this area with decades of experience in the industry.

Add personal value to your general marketing message

If you know your customer-base, and you understand what makes them tick, you can add a personal dimension to your general marketing message. A good promotional product can help you localise and customise your brand message. By making clever-use of an interesting promo gift and adding an appealing logo or design you can increase the perceived value and desirability of the item to a particular audience.

Your customers are your ambassadors

Whenever you see someone wearing an item of clothing such as a t-shirt or baseball cap with a logo on it, that person has become a personal mobile billboard for a brand. Some brands do this exceptionally well through use of interesting and cool designs that are enticing for people to wear, or by simply providing the customer with practicality, such as a free backpack to carry sports clothes when they join a new gym. If your customers wear or use your promotional products as part of their everyday life, you have succeeded in making that person become an public ambassador for your brand and a mobile advertising board wherever they go.

Budget-friendly marketing tool

One of the perks of maximising promotional products is that they are affordable. In fact, they are cost-effective than other means of advertising and can help you to market your business for several months.

Every marketing plan should look to include promotional products. When tied in with an effective marketing strategy, it can add value to any campaign and create a memorable experience.

Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products?

Contact CMA today, we can help you to find the right promotional product to make your brand shine!

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