Add a Pop of Colour This Winter!
Colours can trigger emotions, influence purchasing behavior, and draw different types of attention from consumers. Brands leverage this when creating their own identities and ensure their logos align with the message they are trying to broadcast.
So it stands to reason that colour is one of the most important aspects to consider when you’re ordering promotional merchandise. What colour will speak to your customers or clients, improving their perception and recognition of your brand?
We love when our clients take inspiration from colours when choosing their promotional products, so join us as we celebrate colour!
“Colour is a power that directly influences the soul”
Wassily Kandinsky, Russian painter
Every colour tells a story
- YELLOW: Cheerfulness, adds a pop of refreshment to your palette.
- BLACK: A power colour that adds gravity and strength to your message.
- BLUE: Calming, soothing and friendly. A trustworthy colour.
- GREEN: A truly versatile colour, with intrinsic ties to nature.
- RED: Strength, passion, confidence and urgency. A strong colour.
Did you know…
85% of shoppers say that colour is the primary reason for why they buy a particular product, and a huge 93% of shoppers place visual appearance (including colour) above other factors when shopping.
We have a wide range of products that can be customised to suit your brand colour palette, creating promotional items that will be memorable and easily recognised.
Plus our expertise will ensure that the colours complement your logo, allowing it shine as the highlight of any product.
Are you ready to choose the best colours for your products?
Corporate Merchandise Australia (CMA) have been an industry leader for over 20 years, and we can advise you on the best items & colours that support your brand, brand message and business goals.
If you’re ready to bring some colour into your branding, contact us today to brighten up your marketing!
