After hiding away for the better part of two years, we’re excited to see that corporate conferences are back on for 2022! People are keen to get out and network, so now is the perfect time to make a strong first impression with a promotional item from Corporate Merchandise Australia (CMA).
Trade shows and conferences, whether they’re virtual or in-person, are a great way to promote your business, and gifting attendees with a branded item will keep your business front of mind long after the event is over. Plus, we all know how much it costs to be involved in a conference, so it makes sense to maximise your investment with perfectly thought out promotional merchandise.
How to choose the right item to represent your business
1. Select a useful product that solves a problem
It’s no surprise that some of the most popular items at conferences are the practical products that can be used immediately.
A sturdy conference bag to carry swag is a no-brainer. Be sure that it has long handles, and make use of that large print area to brand it with more than just your logo – a quirky or inspirational phrase will see attendees using it in their everyday life to help reduce the use of plastic bags.
We’re also big fans of a custom pen to take notes (ensuring your brand & contact details are always on hand), and a travel coffee cup to keep the attendees’ drink hot while they’re busy networking.
2. Select a product with longevity
People are more conscious of their environmental impact than ever before, so they want to receive products that will last. Choosing quality items that can be used long after the event is over will reinforce your brand value.
A key product that attendees are always grateful to receive are glass or metal water bottles, especially given the global shift away from single-use plastics. Lanyards are another hotly requested product that can be used over & over, and umbrellas are great if you’re presenting at a conference in a cooler climate – Melbourne businesses we’re looking at you!
3. Select a product that is memorable
If you have a larger budget, or are catering for a smaller event, we recommend thinking outside the box with items that will leave a lasting impression.
We’re seeing an increase in businesses requesting USB sticks, and they’re being pre-loaded with materials that could be otherwise overlooked or forgotten by attendees which is a thoughtful & savvy touch. For those who want something more tangible, we recommend a beautiful lined journal that can be used right away to start taking notes – after all, you’re more likely to retain information once you’ve written it down – or a compendium that fits a notepad and a tablet.
4. Select products that are relevant and useful
We all know that COVID is the “new normal” now. The pandemic has changed the way everyone operates, making health & safety products more in-demand than ever. Custom branded hand sanitisers, wipes and masks will be well received be any attendee.
Don’t forget your staff!
Your employees are your best assets, especially at trade shows or conferences where attendees come armed with questions. So help them to look the part, representing your brand and leaving a lasting impression, with quality polo shirts or uniforms.
See something you like, or want to see more? Get in contact with us here to make the right impression at your next event!